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Old Money Fashion - What is it and why is it blowing up?

What is Old Money Fashion?

Old money fashion refers to the timeless and sophisticated style that has been associated with wealthy families for generations.

This is the kind of money where the county club only accepts people whose parents' parents had wealth. These folks dealt in land or railroads - not dot com money or NFTs. Old money fashion for men is all about embracing traditional clothing pieces and accessories that have stood the test of time - think tailored clothes, watches, jewelery, and absolutely - the shoes. 

Man in suit adjusting his tie

Why is it blowing up?

Simply, social media - specifically Tiktok. Phrases like "old money dressing" and "stealth wealth" are trending but there is something deeper.

Many of these pieces are timeless, well made, and resilient. The pendulum swung strong to fast fashion before, during and after the pandemic when a catch phrase from a TV show, Barbie movie, or political debate was available for purchase the day after it was released or $5 shirts were a regular thing. Men are realizing that you can't have clothes that are fast, cheap and good so many are seeking products that can stand the test of time. And who better to trust with your clothing investment than the advice of the ultra wealthy? 

Man in suit holding briefcase walking along waterfront

I make normal people money. Can I even pull off Old Money Fashion?

Yes - it is possible (and affordable). Be smart about your purchases and how they fit into your overall ensemble. 

1. Invest in Tailoring or Custom Clothing: Old money fashion values well-fitted clothing. Invest in tailored suits, jackets, and trousers that flatter your body shape. Hockerty makes all their suits custom and you can get many for under $500. Don't jump for a $99 or $199 custom suit - it probably isn't all that custom and it will show. 

2. Embrace Classic Colors: Stick to a palette of neutral colors such as navy, gray, and beige. These timeless shades never go out of style. Feel free to mix in other colors but go for more muted versions of orange, red and green over a bright, pastel. 

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3. Opt for Timeless Fabrics: Yes, that synthetic shirt can stretch 50 different directions and the guy in the ad can do squats in them - but those shirts absorb sweat and odors and get discolored (and smelly) after a year or two of regular wear. Old Money Fashion think cashmere, tweed, and silk. You may not get these at the local department store but they regularly pop up at thrift shops. 

4. Accessories, Accessories, Accessories: Old Money Fashion isn't about flaunting it - its about being subtle. Round out the look with refined accessories with items like a leather briefcase, a classic watch, a silk pocket square, tie clips, cufflinks, and rings. Don't go overboard having 20 accessories - you aren't Inspector Gadget - but 2 or 3 quality items to complement the outfit is just right. 

5. Socks and Shoes: Time to trade in your funny socks and sneakers for penny loafers or brogue shoes. Brown is classic and goes with everything but if you can mix in a black or white shoe, go for it. Take care of the shoes with regular lathers of shoe polish.

Suits on mannequins

Can I mix old money fashion with modern trends?

Absolutely! Old money fashion can be effortlessly mixed with modern trends to create a unique and stylish look. Just remember to maintain the overall classic and refined aesthetic. Pick one or two items to put a modern twist on a classic. Too much modern quickly loses the Old Money Fashion feel. 

In Conclusion

Old money fashion for men is a celebration of timeless elegance and sophistication. By incorporating classic clothing pieces, investing in quality tailoring, and paying attention to details, you can effortlessly embrace this stylish blast from the past. Remember, true style never goes out of fashion!


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